City of Literature gets ‘Literature Lane’
The honor of being the UNESCO City of Literature is an achievement more akin to getting a gold star rather than a real award, but when a city does get the title it is a great PR opportunity. In 2011 Melbourne, Australia became the UNESCO City of Literature. To celebrate this title the city made 2012 the National Year of Reading.
Shockingly 46% of Australians can’t read with any fluency. The National Year of Reading is a great initiative that strives to teach children and adults how to read and to make keen readers out of literate people. Above all the competitions, classes and book tours are about helping people rediscover the magic of books.
As part of the National Year of Reading the City of Melbourne announced that it will be unveiling a new literary landmark:
“As a lasting legacy of the National Year of Reading, and in celebration of Melbourne’s UNESCO City of Literature status, an unnamed lane in the city, off Little LaTrobe Street, is to be named Literature Lane. Literature Lane will join other famous Melbourne lanes, including AC/DC Lane and Dame Edna Place and will be launched by the Lord Mayor Robert Doyle on May 21.” (Love2Read)
Literature Lane sounds like a fun idea, but if there aren’t any bookstores, news stands or coffee shops along it then it’ll be a pretty useless ‘landmark’. It does make for an interesting idea platform for other cities. If Melbourne can make Literature Lane a little hub for literature then maybe every city in Australia, or big cities around the world, could have a lasting momento to books in the form of a street named and dedicated to reading.
What do you think of the idea of ‘Literature Lane’?